Scope
Creative | Branding | Art Direction Campaign
Brief —
A new Night Train initiative from a conglomerate of EU train companies, aimed to promote a dying-out method of transportation.
Challenge —
Differentiate from not just plane & car, but also from regular train. Deliver a campaign that latches onto deepest insight to create relatability.
I don’t dream.
/driːm/ - noun
Most of the nights that is.
Maybe if I am exhausted and overstimulated my mind will refuse to rest and will proceed to wander off.
Then it happens
A somewhat feverish blend of reality and imagination - a strongest pull - and an embrace.
I don’t remember
my dreams.
And yet I wake up - re-emerging from this slumber, realizing that that strong sensation of urgency is in fact an alarm going off and that blissful joy is from waking up next to a loved one.
The magic
wears off.
But there’s a glimpse of it in the air.
And it’s one of the first things I ever designed.
This is... a Dream.
A fleeting impression of it that is.
Because for me that’s what a dream is.
It’s a distorted, distant, hazy memory - an amalgamation of past experiences - my subconscious re-living and imagining another life.
Dream is a reflection of reality, but a reflection through a set of twisted mirrors like in the circuses of the days past.
What I see when I think of a Dream
is not an image or a set of images.
It’s a colourful blur.
It is a
Glimpse
into anther universe
An entire other universe...
... waiting to be explored