Scope

Creative | Branding | Art Direction Campaign

Brief —


A new Night Train initiative from a conglomerate of EU train companies, aimed to promote a dying-out method of transportation.


Challenge —

Differentiate from not just plane & car, but also from regular train. Deliver a campaign that latches onto deepest insight to create relatability.

I don’t dream.

/driːm/ - noun

  1. Most of the nights that is.

  2. Maybe if I am exhausted and overstimulated my mind will refuse to rest and will proceed to wander off.

Then it happens

A somewhat feverish blend of reality and imagination - a strongest pull - and an embrace.

It’s a colourful blur.