Scope
Branding | Motion
Brief —
Volatile is a creative agency that believes in emotional intelligence. Working to deliver a human story driven by real insight rather than through the lens of excel sheets.
Volatile. Because human emotion is inherently volatile. Because the market, the industry, the entire world is volatile, and relying on templates that worked in the past is antonymous to growth.
In - process - out
Foundation is the creative process of receiving a brief, transforming it through insight & design, and releasing it into the world
3 acts of a story
Stories commonly consist of 3 acts: setup, confrontation & resolution, so it’s made up of 3 elements
cyclical nature
Creative process is cyclical, hence the logo is an ambigram -> identical if rotated 180 degrees
Letters
Logo also includes the first 2 letters of the name in Latin, as well as an “L” in handwritten Russian - my mother tongue
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Volatile
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Branding
Color
Volatile by definition is hard to pin down. It’s not a specific color — it cannot stay a single color, so instead it’s a range of ever-changing gradients.
